Yesterday I bought a Wii for my wife. That’s right, she asked me to buy it for her. A few days before I made the purchase I gave Hannah a heads up about a series of purchases I was going to make to celebrate Mother’s Day and her birthday. Before I could get further, she stopped me and told me to read the note on the fridge. I walked to the fridge thinking I’d see a post-it note on a large, out-of-nowhere bill. instead I saw the ad you see to the right with, “Mother’s Day, My Birthday, Your Birthday?” written on it. In my head I thought, “Heck yes, you have a deal!”
The ad includes an attractive woman working out on a Wii Fit, Nintendo’s new exercise accessory for the Wii. The soft colors and lighting in the ad reminded me of a Pottery Barn catalog (I read that a lot). It’s obvious that this ad was meant for mom to see. The genius of the ad is not only does Hannah get what she wants, I do too.
When Nintendo launched the Wii they got a lot of flack from the hardcore gaming crowd for its lack of features and power. They may have lost a few customers. But I wonder how many customers they have gained from their aggressive efforts at marketing the product to gamers, casual gamers, older gamers and now, the most powerful niche of purchasing American society, women?